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Julie Scurfield
About
Contact
Julie Scurfield
About
Contact
About
Contact

I’ve seen how this plays out - from the inside

I’ve spent more than 20 years inside the financial system — working across super funds, banks, investment companies, and alongside financial advisers.

I’ve seen how money is managed.

How advice is given.

And where things quietly fall apart.

Most people only ever see the surface.

I’ve worked behind it.

Strategy matters. But on its own, it’s not what makes advice work. Because even the best strategy, paired with the wrong execution, won’t get you where you want to go.

What matters is alignment — clear goals, clear direction, and confidence in what’s being done with your money, and why.

That’s where things often break down.

And that’s what I’m here to change.

Qualification

Master of Applied Finance (Financial Planning)

Where good advice actually makes a difference

I’ve seen the impact that good financial advice can have — when it’s done properly.

The issue isn’t the value of advice.

It’s the lack of transparency around it.

When people don’t understand how advice works, what they’re paying for, or what they’re getting — they hesitate.

And too often, they miss out as a result.

That’s what I’m here to change.

What good financial advice actually looks like

Good advice isn’t something you’re sold.

It’s something you understand.

It’s not about chasing performance or comparing opinions.

It’s about knowing exactly what’s being done — and why.

At a minimum, you should be able to answer:

What am I actually trying to achieve?

What’s being recommended — and why?

How is this structured, and how does it work?

How is my adviser being paid?

What am I getting in return?

If you can’t answer those clearly, you don’t have clarity.

And without clarity, it’s very hard to make confident decisions.

That’s what good advice should give you.

This is for people who know financial decisions matter - but aren’t completely clear on how advice fits into it.

You’re not here to be sold something.

You’re here to understand it properly - before you make a decision.

You might be:

Considering financial advice for the first time

Unsure whether it’s worth it - or even necessary

Trying to understand how advice actually works

Wanting clarity before committing to anything

You don’t need to have all the answers.

But you do want to make the right decision - not just a quick one.

When financial advice actually matters

Financial advice isn’t about a specific age or stage.

It becomes relevant when decisions start to carry weight - and the outcomes actually matter.

That’s usually when you’re:

Building momentum and wanting to get the early decisions right

Earning more and starting to think beyond the next few years

Managing more complexity - investments, super, tax, aging parents or family considerations

Facing a transition - stepping back from work, or planning what comes next

It’s not about having everything figured out.

It’s about having clarity when the decisions start to matter.

When the focus shifts from building… to protecting

Early on, most financial decisions are about building - earning more, investing, creating momentum.

Over time, that changes. It becomes less about chasing growth, and more about protecting what you’ve built —

making better decisions, and avoiding costly ones.

That shift isn’t always obvious.

But it’s where good advice starts to matter more. Because the bigger the base, the more important it is to get the decisions right.

Start with clarity

If you’re not sure whether you need financial advice - or what to look for - start here.

I’ll walk you through how advice actually works, what matters, and how to approach it properly.

So you can make a clear, informed decision - not a rushed one.

No pressure. No obligation